A spokesperson also named Paramount Pictures, Unilever and Ford as brands that have used its advertising technology in APAC markets.The new partnership with Miniclip, an online game developer, brings dynamic in-game advertising (DIGA) to numerous 3D browser games. Ads display inside the 3D gaming world appearing on objects such as billboards, bus stops and posters – essentially any surface inside a game that would correlate to places you might see ads in the real world.įor Asia-Pacific, RapidFire’s clients include GroupM agencies in markets such as Singapore and Australia.
RapidFire’s ad technology, which it calls Radial Network, streams advertisements in real-time to online video game environments.
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